NetEnt is one of the world’s biggest gaming-software brands. They were established in 1996, in Stockholm, Sweden. Today, they have two main offices – one is based in Stockholm, and the other is in Malta, a Mediterranean island. Their other offices are based in Gothenburg, Kiev, Krakow, and Hoboken.
NetEnt have created more than 200 games in the past 20 years, with some of the most popular titles available today to their name. Their portfolio includes video slots based on licensed properties (movies, TV series) including Scarface, Hall of Gods, Jimi Hendrix, Guns N Roses, Deal or No Deal, Gonzo’s Quest (one of the most impressive 3D slot games available), and South Park. They also created the most popular slot, Starburst, which is a dynamic, explosive game found at many of the best new online casinos.
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Advantages + Being one of the pioneers in this industry + Develops games with excellent HD graphics and sound + Focus on Mobile Casino Games + The maker of the mother of all slots, the “Starburst” + Has created one of the biggest Progressive Jackpot Slots, the “Mega Fortune”
Disadvantages – Mobile games does not supporting all the mobile platforms – Does not offer a complete game portfolio
Company Name: NetEnt AB Country: Sweden Address: Luntmakargatan 18, Stockholm, Sweden Website: www.netent.com Slogan: Better Gaming Games: More than 200
Established: 1996 City: Stockholm Phone Number: +46 8 578 54 500 E-mail:[email protected] Offices in: Stockholm, Malta, Gothenburg, Kiev, Hoboken, Krakow Game Releases: 10 – 20 per Year
Where is it Licensed?
NetEnt is licensed in a number of different jurisdictions by a variety of regulatory bodies, to ensure their games are fair and legal to use across the word. These include the Alderney Gambling Control Commission, the Belgium Gaming Commission, the Gibraltar Gambling Commissioner, Malta Gaming Authority, New Jersey Division of Gaming Enforcement, Romania’s Oficiul National pentru Jocuri de Noroc, Spain’s La Direccion General de Ordenacion del Juego, and the UK Gambling Commission.
A Stock-Listed Developer
The company has been listed on the Stockholm Stock Exchange and the NGM Nordic since 2007, trading under the ticker symbol NET B. Overall, more than 130m NetEnt shares were traded on the stock exchange, leading to a total of SEK 9.8bn. There are a number of shareholders, with the Hamberg family owning 6.3%, the Knutsson family owning 6.9%, and eight others having varying shares in NetEnt. The company represents around 15% of the entire online gaming market, but has 25% of the European market and rising steadily across the past few years.
Awards they Won
NetEnt has won more than 19 awards since it launched in 1996, including a triple win at the EGR Awards 2015 (Slot Provider of the Year, Innovation in Mobile, and Mobile Supplier of the Year), as well as the Women in Gaming Award Ceremony’s Hidden Talent of the Year for the company’s Live Casino Development Manager. Other recent wins include the International Gaming Awards Innovator of the Year award.
NetEnt’s Casino Game Portfolio
NetEnt explore a variety of different themes in their games, from classic casino games to banded games based on films and TV series. Each of these has a unique look and feel – Aliens, based on the classic sci-fi / horror movie, is dark and creepy, while South Park: Reel Chaos has a more lighthearted, colourful presentation. NetEnt are incredibly smart in securing some of these branded titles, as they help to attract players more quickly and easily than some original concepts. If a player visits an new online casino from 2019 or perhaps an even newer site from 2019, and sees a slot game based on their favourite movie, they may well dive into that without having played a slot before. NetEnt are also known for their high RTP ratios, which range from between 95% to 97%, and their high-volatility games (with Dead or Alive one of the industry’s highest). This helps them to stay popular with players, as the odds of winning even a little money back are incentive enough to keep playing.
NetEnt produces games in a variety of different categories, appealing to gamers of all types. In their slots catalogue, they have created such titles as Gonzo’s Quest, Blood Suckers, Robin Hood, Silent Run, and Starburst. In Progressive Jackpot Slots, where NetEnt is the market leader, it has developed Mega Fortune, Mega Joker, Gold Rush, and more. They have also worked on table games like Blackjack, Roulette, Baccart, Craps and HD Live Blackjack and Punto Banco. Their diversity of work ensures they feature at more than 300 online casinos, including some of the biggest – Casumo, Royal Panda, Spinland, Thrills, Mr Green, 21 Casino, and more.
NetEnt has also developed software for games in partnership with William Hill, one of the world’s biggest bookmakers. These games were rolled out across the brand’s land-based branches in 2015, while they recently began work with Paddy Power too, bringing more of their games to high-street betting stores. NetEnt mainly distributes games around Europe, as demonstrated by their licensing partners, and have a huge fan-based in the UK. Expanding into land-based gaming as well as online means they will reinforce their customer-base in Britain, and this may well continue in European countries too. They have applied for a license in Canada too, beginning with British Columbia.
Though NetEnt have created games in a wide range of categories, they are best-known for their online slots, particularly 3D titles like Gonzo’s Quest and Starburst. As online-gaming technology continues to get better and better, NetEnt have taken great advantage of this to produce games with outstanding visuals and slick performance. However, while video slots are the most accessible and straightforward online casino games, NetEnt specializes in more diverse areas too. Their Bingo games, for example, may reach a totally different audience than, say, their Live Blackjack or Video Poker games do. Their software crosses demographics to an impressive degree.
As a major name in the online gaming industry, NetEnt has continued to embrace changing technology to provide gamers with a more complete experience. VR is one of the biggest emerging trends to impact the market, and NetEnt announced Gonzo’s Quest as their first foray into virtual-reality gaming. Gonzo’s Quest follows the titular hero on a quest to locate the ancient city of El Dorado, and has proven incredibly popular amongst players. It features impressive 3D visuals, immersive sound effects, and a narrative to help guide the gameplay. The emphasis on a player character helps it stand out too, and makes it a smart choice for use with the Oculus Rift.
NetEnt has also created games which work beautifully on mobile devices, bringing high-quality visuals and sound to many mobile casinos. Their first mobile game was Gonzo’s Quest Touch, in 2011, followed by the likes of Jack Hammer Touch. These made effective use of touch-screen technology, allowing gamers an entirely new type of experience outside of using a mouse on a desktop computer.