How We Deliver Our Statistically Accurate Ratings
We have developed a process to ensure the accuracy of all content on our website. As we continue down this page, we’ll describe in more detail how we conduct research, compile data, and publish our findings.
We Employ iGaming Experts
It’s impossible to beat first-hand knowledge. If we employ a new team member, we want them to have industry experience. Our team has a wide range of skills, having played at online casinos and placed bets on sports, so we are very familiar with the inner workings. Some have even worked at online casinos and sportsbooks. Therefore, we understand the trends, technical aspects, and the UK’s industry standards.
For example, Leanna Madden has been our online slot expert for several years. Before she joined us, she had over 15 years of experience playing slot games, plus 5 years of experience writing slot reviews. She knows the inner workings of slot machine mechanics, RTP, volatility, features, etc. Our blackjack expert for Las Vegas, Drogo Schultz, has over 10 years of experience playing blackjack, so he knows the game inside out. He aids our readers by advising on tactics, new games, and the best sites to play at.
Another valued team member is Leonard Sosa, our bonus expert. He has close to 20 years of industry experience and extensive knowledge. He focuses on finding players the best deals on all types of casino and sports bonus offers. He examines the terms so he can deliver precise requirements to suit all types of playing styles.
We Conduct Comprehensive Data Collection
Collecting various data is one of our daily tasks at NewCasinos. If we want to provide an accurate and unbiased review of a gambling operator, we look at the following factors:
Licensing and Security
UK gambling sites face some of the most demanding regulations for operators. When we review a site, we always first check whether the United Kingdom Gambling Commission has approved and licensed it. Otherwise, we won’t list it. The commission requires operators to incorporate responsible gambling measures, security measures, and compliance with keeping players safe.
Part of the licensing agreement also requires the platform to install SSL encryption technology to protect and encrypt players’ data. We check the platform’s privacy policy to ensure it has the correct measures and confirm the validity of the security certificate.
Game and Betting Variety
For us, it is about more than just the number of games at online casinos. If a site has an extensive collection, it is all about quality and variety. These are the most significant factors we inspect. When we review an online UK casino site, we look carefully at which software developers power it. We want to see a range of games from these providers. It will then ensure that the casino will provide players with the best experience.
Our review details the providers, the types of games, and our expert opinion. We tend to focus on the leading software providers, such as Play’n GO, NetEnt, and Microgaming, which power the slots. We look at providers like Evolution Gaming and Pragmatic Play for live casino titles and the games offered.
For our sports betting sites, we highlight the various betting markets, the overall user experience, and any bonus offers available to players.
User Experience
By testing the site ourselves, we want to find easy navigation and a user-friendly interface, ensuring an excellent online casino experience. If we review a casino, we will always test the site and report back on our experiences. Factors we check are the loading times, easy ways to find the various game categories, and their visual appeal.
We also test the customer support service and we detail the various channels through which you can contact the team. We will also test it to gain an accurate understanding of its responsiveness and professionalism in dealing with player queries.
Lastly, we don’t just test on PCs. We check the site’s mobile compatibility and how to access it. Does the site have a native app, or must players access it via their mobile web browser? The Mobile Casino should offer the same experience as their desktop counterpart and provide the same features.
Bonuses and Promotions
We examine the bonuses and promotions offered to new and existing players. If we encounter a bonus, we read the terms to confirm whether it provides good or fair value. We also inspect the wagering requirements and other terms to help players successfully claim the offers.
We will highlight all the promotions we find. We start with the site’s welcome bonuses, then inspect ongoing offers and whether players can join a VIP or loyalty programme.
Payment Methods and Withdrawal Speed
Any of our listed top-rated UK gambling platforms should offer a variety of payment methods which will suit all players. We inspect the options available to players, including a mix of debit cards, e-wallets, pay-by-phone, and prepaid vouchers. Other factors we check include whether the site has any fees with their payment methods and the speed and maximum limits of the withdrawals.
Fairness and Responsible Gaming
We inspect the casino game’s fairness certificates. If the games run on random number generators such as slots and table games, they must have certificates to prove they provide fair and random gaming. We also want to see a responsible gambling policy. A player should have access to tools to set up various limits on their account. We also want to see that the site provides resources and external links for player help, including charities and helplines.
Reputation and Fame
We gather and aggregate user reviews from various online sources using state-of-the-art crawling technologies. These reviews are then meticulously analysed with AI tools and rating systems. It assists us in gauging the overall sentiment and reputation of online casinos and sports betting sites. Additionally, we value and incorporate feedback from our readers. We aim to provide comprehensive insights into the credibility and popularity of these platforms. It helps players make well-informed choices about where to play.
Mystery Players
We employ more than 50+ anonymous online gamblers who work for us part-time. They report back to us by regularly playing at online casinos. Their anonymous reports from the field help us collect various opinions from players. We have selected a broad range of players with different expectations from an online casino.
We Carry Out In-Depth Data Analysis
After collating all the data, our next step is analysing it. To do so, we use the following methodologies:
Wilson Score Interval
The Wilson Score Interval is a statistical method that provides more nuanced and reliable assessments of online casinos listed on NewCasinos. Unlike simply counting good or bad reviews, this approach also considers the number of reviews. Even if a casino doesn’t have thousands of reviews, we can still accurately gauge its popularity and trustworthiness.
Here’s how it works: The Wilson Score Interval calculates a range of likely outcomes based on the available data, giving us a better estimate of the actual percentage of positive feedback. It is beneficial when we have limited data or when the input skews heavily towards positive or negative feedback.
By applying this method, we ensure that a casino with a high rating genuinely reflects players’ satisfaction rather than just being an outlier due to a few reviews.
Bayesian Averages
Bayesian Averages provide a refined approach to calculating averages by considering the average number of ratings or reviews received. Unlike traditional methods that treat all ratings equally, Bayesian Averages prioritise items with more ratings. It ensures fairness even for sites with fewer reviews.
Here’s how it works: By incorporating the number of ratings, Bayesian Averages stabilise ratings, which is particularly beneficial for new casinos or sportsbooks lacking extensive player feedback. This method ensures that ratings reflect a more consistent measure of site quality from the outset, making it easier for users to gauge a site’s reliability early on.
Item Response Theory (IRT)
Item Response Theory (IRT) is a sophisticated statistical model used to assess players’ gaming abilities, factoring in the game’s complexity. By analysing player performance relative to game difficulty, IRT provides valuable insights into game fairness and helps adjust ratings accordingly.
This advanced approach ensures that ratings accurately reflect the quality of the gaming experience, accounting for varying levels of game challenge. It’s a crucial tool for evaluating and enhancing the overall fairness and enjoyment of gaming environments.
Cluster Analysis
Cluster analysis is a technique we use to group similar casinos or sportsbooks, making it easier for you to find platforms that match your preferences. It identifies hidden patterns and similarities among sites, allowing us to create more personalised recommendations.
This method goes beyond surface-level features to organise our listings based on the deeper characteristics of each casino or sportsbook. Whether a player is looking for a specific game selection, bonus offers, or user experience, cluster analysis helps them quickly discover the best options tailored to their needs.
Predictive Modelling
Predictive models leverage historical data to forecast future trends, such as predicting customer satisfaction or the likelihood of new casinos gaining popularity. This method refines our ratings by anticipating shifts in the quality of user experience over time.
At NewCasinos, we maintain a portfolio of over 1,500 casino brands, each analysed using our advanced methodologies. By examining historical data, we gain valuable insights into visitor behaviour and satisfaction in our target market. These predictive insights help us stay ahead of trends and provide more accurate and forward-looking user recommendations.
All sounds very complicated, right? That is why we simplify these ratings by giving scores.
We Have a Structured Scoring System
We transform complex methodologies and expert evaluations into easy-to-understand scores, such as “4.5 out of 5”. This approach ensures that users can quickly gauge the quality and reliability of online casinos and sportsbooks.
By distilling detailed analysis into straightforward ratings, we simplify comparing and choosing the best platforms without getting bogged down in technical details. It helps streamline the decision-making process, allowing our players to focus on effortlessly finding the perfect gaming experience.
Rating | Description |
|---|---|
4.8 to 5 | The sites in this category include the best UK online casinos we have tested. They come with our highest recommendations. |
4.5 to 4.7 | These casinos fall into the excellent range. They may have small areas for improvement, but we still recommend them as good options. |
4.0 to 4.4 | These casinos tick many boxes and offer reliable services. But there are better options. |
3.5 to 3.9 | What these casino sites offer is average. |
3.4 and below | Any casinos with these low ratings don’t come with recommendations from us. |
Why Trust NewCasinos Ratings?
At NewCasinos, our team of iGaming experts collects and analyses data daily. It ensures we can deliver the most accurate and trusted insights.
We don’t just present raw statistics. Instead, we turn them into clear, easy-to-understand, and reliable recommendations. Our careful but highly detailed process takes time. However, it’s all about ensuring we provide the most reliable information. The excellent feedback received from our readers shows us that we’re on the right track.
Since our inception, NewCasinos has been the United Kingdom’s top destination for unbiased and comprehensive reviews of online gaming platforms. We’re proud to be the go-to source for finding the best places to play, whether players are newbies or seasoned pros.
Are you curious about how we maintain such high standards and earn trust? Head to our Trust page for further reading material and discover why NewCasinos is your trusted guide.