NewCasinos’ Editorial Guidelines

We have carefully outlined our editorial guidelines to ensure our readers that we maintain only the highest editorial standards. In today’s digital age, we understand the importance of the integrity and credibility of the content we publish, especially when it comes to the intricacies of online gambling. That’s why we will look at the core of these principles, from our methods to remaining unbiased and transparent to ethical responsibility; we provide a comprehensive overview of how we remain reliable and trustworthy.

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How We Create Content and Review Casinos

Our review and content creation process is influenced by the following 4 factors:

  1. A diligent process of selecting casinos to review
  2. Our strict criteria for assessing casinos
  3. Maintaining neutrality and impartiality when reviewing

1. A Diligent Process of Selecting Casinos to Review

We follow a diligent 6-step process when selecting which casinos we want to review:

  1. A look at the market trends
  2. Initial screening
  3. Ensuring compliance with regulatory requirements and standards
  4. A closer analysis of what the casino has to offer
  5. A trial period of personally testing the casino
  6. Reputation and feedback from the gambling community

A Look at the Market Trends

We first start of with conducting checks and research what casinos are currently trending in the gambling market, identifying emerging and popular ones.

Initial Screening

We then proceed with doing an initial screening, analysing the casino on a surface level taking into consideration key factors such as the license. If we want to consider a casino for a more detailed review, this step is crucial to ensure we are promoting potentially credible and only legitimate ones.

Ensuring Compliance with Regulatory Requirements and Standards

We review the casino’s regulatory standing. Before we recommend a casino, we conduct further checks to ensure that it has a valid license from a respective authority. This way, we can uphold our dedication to providing only legal casinos that comply with regulatory requirements and standards.

A Closer Analysis of What the Casino Has to Offer

We then explore all that the casino has to offer. Tying into the assessment criteria discussed below, we look at the following aspects of a casino during the analysis:

  • How diverse the game library is
  • What the quality of customer service is
  • The offer, quality, and amount of bonuses and promotions
  • The speed for payouts
  • Access to responsible gambling resources
  • How compatible a casino is with different devices
  • The overall user experience
  • The variety of payment options that are available
  • Up to standard preventions and security protective measures

A Trial Period of Personally Testing the Casino

One of the most important parts of the procedure, our trusty team of testers sign up at the casino themselves to experience it personally. This hands-on testing and first hand interaction with the casino help us to better examine all the assessment criteria in detail. More specifically, aspects such as customer support competency, game fairness, and ease of use. We can only provide an honest assessment if we test it ourselves.

Reputation and Feedback from the Gambling Community

We conclude our process by looking at what the gambling community of experts and players have to say about the online casino and, as an extension, its reputation as well. This process entails collecting data, including reviewing discussion points, examining negative or positive feedback, and reading user reviews. By checking what the users and experts within the gambling community have to say about their pain points or highlights of these casinos, we can consider all their experiences when presenting a complete review.

how we rate new online casinos

2. Our Strict Criteria for Assessing Casinos

We abide by the following 12 criteria strictly when assessing casinos:

  1. Game selection
  2. Safety & security measures
  3. Payment options
  4. Customer Support
  5. Regulation and licensing
  6. Reputation
  7. Responsible gambling tools
  8. Bonuses and promotion
  9. Payout speed
  10. Transparency and fair play
  11. Mobile friendly
  12. User experience

If you want to learn more about how we rate casinos, you can get more information on our rating system.

The above list is in no particular order of importance, as we believe that all these criteria are important when rating and give a bigger picture of how a trustworthy casino should operate. We also adapt or amend our criteria according to what we review the casino for. For example, if we are assessing a free spins casino, we take a closer look at the eligible games for this bonus as well as the game library in general.

3. Maintaining Neutrality and Impartiality When Reviewing

We follow these 10 practices to maintain neutrality and remain impartial with the information we present:

  1. We have developed a clear set of criteria when evaluating casinos
  2. We apply the framework of our assessment criteria uniformly across all of our reviews
  3. We focus on presenting factual information about our experiences, with verifiable facts
  4. We collect different data, such as player reviews and industry and regulatory reports, to help us shape our final ratings and reviews with different perspectives
  5. We sign up and test the casinos personally for a first-hand experience
  6. We document our experiences meticulously, strictly following our assessment criteria
  7. We disclose any affiliations for full transparency, to avoid any bias and to build trust with our readers
  8. We look at strengths and point out weaknesses for a thorough overview of the casino
  9. We keep an eye out for any changes since we last tested the casino, updating our review accordingly, whether positive or negative
  10. We take the feedback that we receive directly from the readers into consideration

While we draw influence from our expertise, we aim to provide well-rounded, unbiased, and objective information, helping readers make well-informed decisions.

Fact-Checking and Verification Procedures

We follow these 2 action points when conducting our fact-checking and verification procedure:

  1. We Fact Check and Verify Our Information
  2. Ensuring Legal Compliance and Regulatory Standards

1. We Fact Check and Verify Our Information

We approach fact-checking and verification by carefully cross-referencing the available data with trustworthy and reliable sources to establish authenticity. Alongside our extensive review process, we look at the following before ensuring that everything we present is correct and reliable:

  • Gather data such as license, game variety, bonuses, and payment methods
  • Analyse data through statistical methodology, including Wilson Score Interval, Bayesian Averages, and Item Response Theory

These are just a few of the methods we use, and by sticking to them, we can promote the highest standards for producing honest and dependable content. You can learn more about our rating system.

2. Ensuring Legal Compliance and Regulatory Standards

An essential part of the fact-checking and verification procedure is verifying that any casinos we recommend adhere to legal compliance and regulatory standards. Since we want to guarantee that we do not spread misinformation and unlawful content, we thoroughly evaluate the casino’s information, such as license number, to confirm they align with legal requirements by correlating with the appropriate regulator. In this way, we can safeguard our credibility and maintain our trust within the gambling community.

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Ethical Code of Conduct

We look at the 3 below points to navigate our ethical code of conduct:

  1. Managing Conflicts of Interest
  2. Upholding Integral Editorial Standards
  3. Dedication to Fair Play

1. Managing Conflicts of Interest

To uphold a correct Ethical Code of Conduct, we employ policies to manage any potential conflicts of interest. As part of these policies, all team members must disclose any personal, professional or financial relationships that might compromise their actions or evaluations or influence their judgements. We aim to remain transparent in our operations and create an environment of impartiality and accountability. By enforcing these policies, we can remove bias, maintain trust, and reinforce our commitment to ethical procedures.

2. Upholding Integral Editorial Standards

Ensuring that we uphold integral editorial standards is a vital part of our Ethical Code of Conduct, as it guarantees the content we produce is:

  • As accurate as possible
  • Fair and balanced
  • Unbiased

By dedicating resources to source verification, meticulous fact-checking, and sticking to responsible journalism processes, we maintain high editorial standards and reinforce our commitment to remaining ethical and credible.

3. Dedication to Fair Play

We are dedicated to promoting fair play, only engaging with casinos that operate with honest practices. By collaborating with partners that adhere to high fair play standards, we can create a safe and secure gaming environment for our players.

Fair play is a combination of multiple aspects that we look at and promote:

  • Honest, ethical practices
  • Responsible gambling practices
  • Transparent odds and payouts
  • Truthful advertising
  • Regulated and licensed
  • Fair dispute resolution

We employ thorough checks for our affiliate partners to ensure they operate with this fair play mindset.

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Full Disclosure of Affiliate Relationships

We openly communicate our partnerships. If you want to learn more about what our affiliations mean, take a closer look at the following:

  1. Understanding the Mechanics of Affiliate Relationships
  2. Full Transparency and Disclosures to Preserve Editorial Integrity

1. Understanding the Mechanics of Affiliate Relationships

To maintain transparency with our readers, it is important to understand the mechanics of an affiliate relationship. Being in affiliate partnerships means we promote the products or services of our partners, where we may earn a commission if you purchase the product or service. This comes at no extra cost to you and does not impact any bonuses on offer.

2. Full Transparency and Disclosures to Preserve Editorial Integrity

We are completely transparent and disclose our affiliations to preserve our editorial integrity whilst managing these relationships, which is of the utmost importance in maintaining the validity of our content. By disclosing our partnerships and any potential financial benefits, you, the reader, can understand the full context of our recommendations and can make informed decisions. We also disclose these relationships to keep our editorial team unbiased in their recommendations and not influenced by external factors. Regardless of our affiliate partnership, each casino has to undergo all the necessary procedures and checks, reinforcing our commitment to providing reliable and honest information.

User Feedback and Community Engagement

We wouldn’t be where we are without our readers. We value our users by:

  1. Integrating User Feedback
  2. Answering User Comments and Queries
  3. Establishing a Trustworthy Community

1. Integrating User Feedback

We value real-time user feedback and integrate it to enhance our content and services. By reviewing and incorporating this feedback, our readers can find our content more relevant and tailored to their needs. With more user-focused experiences, this ongoing engagement improves the quality of our services and builds a deeper connection built on trust, collaboration and a sense of community.

2. Answering User Comments and Queries

We actively listen to our readers, addressing their user concerns and questions. In fact, our FAQ sections are a culmination of the most asked questions we receive from readers and asked on the web, making the information we provide as relevant as possible. We are also working on an upcoming comments section for players to leave real-time feedback. We want to help our readers by providing answers conveniently and resolving common issues more efficiently. With this approach, we aim to enhance the overall user experience and build a stronger relationship within our community.

3. Establishing a Trustworthy Community

For us to do what we do, we need our readers to have faith in us and create a trustworthy, engaging community. By engaging with our community and receiving user feedback, we can take these on to implement changes and improve accordingly – establishing a foundation of trust and reliability.

We work on building trust within our community by:

  • Actively listening to our users’ feedback
  • Incorporating their feedback into our content
  • Staying transparent in all our operations
  • Leveraging our industry experts’ knowledge
  • Empowering our users by educating them on gambling
  • Advocating for responsible gambling

We only covered 6 reasons, but there are many other reasons why you should trust us.