The vast majority of new online casinos are not independent. In fact, they usually belong to the same online casino platform, network or group. While each individual casino may seem unique by offering great customized experiences, most online casinos often share a lot of DNA; from basic functionality to actual technical resources.
So, what actually connects casinos belonging to the same platform outside of actual security and trustworthiness? Even though casino brands may be targeting entire different demographics, and have staggeringly different designs, many things are likely to stay pretty much the same, including:
- Gaming options
- Casino Bonuses
- Support options
- Exclusion processes (to protect customers who wish to reduce their gaming habits)
This latter point is a good example of the connection between multiple casinos operating on the same platform: if you decide to exclude yourself from one site, you’ll be unable to play at others on the platform. Further details on this can be found further down the page.
The platform also dictates a casino’s quality in multiple areas, such as:
- Graphic Visuals
In this section, you’ll discover the variety of popular white label casino platforms powering some of the most popular sites in the industry today, from the biggest to more niche sites. We’ll explore what features they offer, how they’re licensed and much more.
At NewCasinos.com, you’ll find expert reviews of the newest casinos operating on different online casino platforms.
We state which brand operates which casino in our reviews, and surely you’ll see the same names appear on a regular basis. Jumpman Gaming is one of the most popular; they are known for vibrant casinos with a quirky style. Jumpman Gaming has three different white label casino platforms, while others — PariPlay and Nektan, to name just two — have their own.
Trust NewCasinos.com to keep you updated with the latest casinos based on both established and new online casino platforms, including those specialising in white label betting too.
What does the term ‘white label casino platform’ or ‘white label sports betting platform’ mean?
It’s all very simple. Basically, a company creates a White Label Platform to lease or sell it to another, which customises it to suit the customer’s requirements. Different white label betting platforms offer their own types of personalisation but casinos will typically be free to incorporate their own logos, images, colour schemes and more.
A white label casino or white label sports betting platform should provide the team behind the site a streamlined way to maintain it. They will be free to focus on actually running the business and serving customers, leaving all the complex technicalities to the professionals.
Choosing a white label casino platform empowers any business (particularly smaller ones) with the tools to launch far more quickly and easily than if it were building the site from scratch. Running a company, attracting customers and achieving success is hard, particularly in such a thriving and competitive marketplace. White label sports betting platforms make it just a little simpler.
As mentioned above, each casino platform brings its own features and perks altogether, all of which have a massive impact on the quality of your customer experience.
Let’s take a closer look.
Games are perhaps the largest part of any online casino’s appeal. The biggest developers create content across different categories — including online slots, table games, live dealer games, scratch cards, bingo, video poker — which work with platform providers.
Any business choosing a white label online casino platform will be able to feature a specific set of casino games. The quality and quantity of the catalogue available depend on the platform but the game selection may have been produced by popular game developers, such as:
- Big Time Gaming
- NextGen Gaming
That’s just a small selection of the software-development companies creating content for the iGaming industry.
The bigger and better the games collection, the more satisfied customers are likely to be. In short, all major casino platforms provide access to all major game types, including slots and table games like blackjack and roulette.
Banking Features & Ability
A good range of banking options is vital for a successful online casino. Players want the convenience and familiarity of paying via methods they know, such as PayPal, Paysafe Card Visa, MasterCard, Skrill and Neteller.
White label casino platforms offer players a number of payment and withdrawal solutions to cater to as broad an audience as possible. The speed of deposits and withdrawals is a factor to consider: instant is ideal, but within 24 hours is a good timeframe. Additionally, the best platforms all provide a great range of payment methods, including e-wallets, cryptocurrencies and traditional options like bank transfer.
It’s not enough for an online casino to offer members a varied selection of games, diverse banking methods and solid presentation.
A casino has to function well, so clumsy menus, slow load times and confusing layouts can all disrupt players’ experience, especially on mobile devices. So much of online gaming is done on smartphones and tablets now, and any casino that fails to consider the customer’s journey through the site risks frustrating them. And possibly chasing them to a competing casino.
Different casino and white label sports betting platforms offer their own features and layouts, though these may be adjustable to suit the operator’s preferred format. We consider the quality of a site’s design and layout when creating reviews, as both are essential components.
Tried & Tested Working Solution Out of The Box
A white label online casino platform should allow operators to essentially start working straight away.
This ‘out of the box’ convenience minimize the amount of time companies need to invest in setting up the website and ironing out the creases — the platform has been tested thoroughly to ensure it works well.
First-time casino operators benefit from this most, as there’s no need for experience or in-depth knowledge of building a casino from scratch. Choosing one of the leading casino platforms provides valuable reassurance and peace of mind too, so always consider their reputation. The finer details – such as promotions – are then down to the casino operator itself, which is why you can see big difference between casinos that are using the same platform.
Understanding and securing a licence to provide iGaming services to customers in the UK can be a daunting and difficult process for new brands, some may not even know where to start.
White label online casino platforms eliminate the stress and confusion completely. Teams can focus on running their businesses and leave the licensing details to the platform provider. All casinos shown to readers from the UK are licensed and regulated by the UK Gambling Commission.
Self-exclusion is a process put in place to assist players who may feel they need to spend less time and money at online casinos. However, excluding yourself from one website means you’re excluded from all websites operating on a specific casino platform. This could be between 10 and 45 casinos overall, so you must be sure self-exclusion is the right choice for you.
Casino platforms are a common feature all over the world, and the UK is one of the largest markets out there. Therefore, if you are based in the UK then the chances are that you have played at a white label casino. Some of the biggest options include Skill On Net Ltd. and White Hat Gaming, each with tens if not hundreds of casino clients.
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G. H. Moretto is the Editor at New Casinos.com and Nyecasino.org, also an expert in advertising and casino content with a passion for blackjack tables. He has managed research, content writing, translations and holds a degree in Social Communication with honours in Advertising, bringing to the table a decade of experience in the advertising and online gambling industries combined. Moretto was also directly involved in a Child Gambling project in the UK, which was discussed with several MPs to bring forward legislation changes to protect children. He has reviewed thousands of online casinos, slots and casino games and he definitely knows his way around bonuses, payment methods and trends. This casino enthusiast is an Editor at NewCasinos.com on a mission to reveal all the secrets of the industry with in-depth and unbiased reviews. Moretto aims to educate new and seasoned players about the risks and rewards of all new casinos, their bonuses and features to help players make better-informed decisions.More info on G. H. Moretto