Ashlee Kiddell
Having been writing about online casinos for the past few years, Ashlee has quickly discovered the tricks of the trade. That includes uncovering what actually makes a casino good or not, which is why he enjoys trying out new casinos, which are licensed by the UKGC, to see if they’re up to scratch.
Who is Ashlee Kiddell?
Ashlee has been immersed within the content and the UK gambling industry for over five years, taking his technical degrees in Sports Business Management and Sports Journalism to the online casino realm to help analyse the newest sites around. It’s that background in analytical thinking that helps him to really dig deep when testing out the latest UK casinos or trying out new features from the older, more established sites.
From going through the T&Cs with a sharp mind to evaluating the real value behind bonuses, Ashlee is able to look under the surface and paint a true picture when compiling casino reviews. When he’s not critiquing the latest casino sites, he’s most likely watching Arsenal, listening to The Beatles, or out on a hike.
Ashlee’s expertise
With a background in analysing data, identifying key trends, and completing in-depth research studies, Ashlee is able to combine all of those skills when evaluating online casinos. His qualification in Sports Journalism helps him to simplify casino jargon to make things easier for players.
His key strengths include:
- Research and data: Deep-diving into casinos to get the most accurate information.
- Analysing bonus value: Examining the genuine quality of casino bonuses.
- Eye for detail: Keeping track of the finer details to ensure reviews are reliable.
What’s it like to work with Ashlee?
Ashlee is the resident detective of our editorial team. When we get a new casino site or a tricky set of bonus terms to dissect, he’s the first one to dive into the fine print with a fine-tooth comb. What I love about working with him is his analytical mindset, thanks to his sports journalism background, he never just takes a brand’s word for it; he tests everything himself. Beyond the work, he’s a fantastic presence in the team, always down for a quick chat about the football or music while keeping our review standards ridiculously high.
Working alongside Ashlee, you quickly realise how much attention to detail matters in this industry. He approaches casino reviews with the precision of a top league sports analyst: logical, objective, and focused purely on whether a feature actually benefits the player. He has a sharp eye for cutting through waffle, evaluating actual real bonus value, and calling out what’s up to scratch (and what isn’t). He’s reliable, incredibly thorough, and easily one of the sharpest analytical minds we have on the NewCasinos desk.
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Get in touch with Ashlee
| Contact method | Contact information |
|---|---|
| ashlee.kidell@newcasinos.com |