Article Contributors

Unibet Hit by $48,000 Fine in Ontario

Unibet hit by $48,000 penalty for advertising breaches in Ontario

Online gambling giant Unibet has been hit by a financial penalty of $48,000 by the Alcohol and Gaming Commission of Ontario (AGCO) for advertising violations.

The leading sportsbook and casino brand that forms part of the Stockholm-listed company Kindred, known for its efforts to curb harmful gambling, has only been active in the Ontario online gambling space since April when the market became available.

Similar to other US and European casino operators, Unibet has been actively marketing its presence ever since the market launch.

Tom Mungham, Chief Executive Office and Registrar of the AGCO, stated: “We expect all registered operators to achieve and maintain the high standards of responsible gambling, player protection, and game integrity.”

“The AGCO will continue monitoring these gaming sites’ activities and ensure they meet their obligations under Ontario’s Gaming Control Act and the Standards.”

The penalty was related to advertising, with AGCO stating that Unibet had posted multiple brand betting inducements whilst promoting generous welcome bonus offers between May 19th and 22nd.

This penalty was issued due to a breach of the province’s Standard 205, which states that “advertising of inducements, bonuses or credits, except when they are on an operator’s site, or through direct advertising and marketing issued after receiving active player consent”.

Before the market launch took place on April 4th, AGCO had been actively informing all online gambling operators that inducements were defined as any promotion offer that encourages gambling activity. This includes sign-up bonus offers, deposit offers, boosted odds, refund/cashback deals, winnings paid on losing bets, and multi-bet offers, amongst others.

As it stands, Unibet has the right to appeal the AGCO charge to the Licence Appeal Tribunal. The commission further added that Ontario’s “iGaming regulatory framework exists in part to ensure Ontario’s iGaming market achieves high standards in such important areas as responsible gambling, protection of minors, and game integrity”,

The AGCO has further reinstated and added that all online gambling operators interested in providing gambling services in the area are strictly prohibited from publicly advertising any bonuses or other gambling inducements.

Discover the Latest News from NewCasinos

Logos of the UK Gambling Commission and TaDa Gaming over a blurred background of neon-lit slot machines in a casino, with the NewCasinos logo at the bottom.
TaDa Gaming Lands in the UK after Receiving Its UKGC License Operating since 2019, they have taken the world by storm with their team of highly skilled a...
06/28/2025
Cryptocurrency market, financial data shown on a graph like graphic in turquoise and magenta.
Can Blockchain-Based Casinos Fix the Trust Problem in iGaming? The Trust Crisis in iGaming You may have noticed that iGaming has been rapidly evolving. Unf...
06/26/2025
A close-up of a computer keyboard featuring two customized keys: one with the Union Jack flag representing the United Kingdom, and another larger red key labeled
CopyBet Becomes Latest Member of Betting & Gaming Council Launched in 2016, CopyBet operates under a UK Gambling Commission licence and provides users...
06/24/2025
Gambling News
Alex Hussain Gambling Journalist photo
He/ Him
Online Gambling Journalist 714 Articles
9+ Years Experience

Alex is an expert in the field who writes on various subjects relating to online gaming, and he has been doing so for the last 9 years. Alex makes sure that readers have access to thorough and informative news coverage, addressing topics from the most recent developments to the latest trends in the casino industry.

Expert On: Gambling Regulations Updates Latest Gambling News
Get to Know Alex Hussain arrow
Nationality British
Lives In Manchester
University The University of Manchester
Degree Journalism

Fact-Checked by Dhalia Borg, Head of Content

Clock Icon

1 minread

Leave a Comment