Playtech and 888 Group enter live casino partnership for their brands
This partnership will see the roll-out of all of Playtech’s live dealer casino games on the 888 Casino platform licensed and regulated in the state of New Jersey.
The 888 Casino brand has been operating in the New Jersey market since 2019 as one of the first online casino sites to have a license issued by the NJ Gambling Commission (NJGC).
As a result of this partnership, 888 will be able to also offer some of the best-performing RNG card and table games by Playtech in its game libraries.
“We are pleased to expand our partnership with Playtech and offer its unique Live Casino and RNG content to players of 888casino in the US,” said Howard Mittman, President of 888 US.
“This agreement will enhance the overall player experience by offering more entertaining and dynamic games, which is a key part of our content and product leadership strategy. We look forward to welcoming Playtech’s content and growing our partnership together.”
There are also developments in the pipeline which will see the partnership fully spread across many regulated states as part of both companies’ ongoing strategic growth in the market.
Shimon Akad, Playtech’s Chief Operating Officer, stated: “I am thrilled that our trusted partners, 888, have chosen to take our Live Casino and RNG games across multiple states, marking another exciting step in our expansion in the US.
“Live Casino is Playtech’s newest proposition to the US market, and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
“We are proud to be supporting 888casino in delivering the very best online entertainment experience to its U.S. audience. We look forward to continuing this successful partnership with a market-leading operator.”
Playtech is a world-leading online gambling technology company with several decades under its belt and is available at hundreds of casinos.
G. H. Moretto is the Editor at New Casinos.com and Nyecasino.org, also an expert in advertising and casino content with a passion for blackjack tables. He has managed research, content writing, translations and holds a degree in Social Communication with honours in Advertising, bringing to the table a decade of experience in the advertising and online gambling industries combined. Moretto was also directly involved in a Child Gambling project in the UK, which was discussed with several MPs to bring forward legislation changes to protect children. He has reviewed thousands of online casinos, slots and casino games and he definitely knows his way around bonuses, payment methods and trends. This casino enthusiast is an Editor at NewCasinos.com on a mission to reveal all the secrets of the industry with in-depth and unbiased reviews. Moretto aims to educate new and seasoned players about the risks and rewards of all new casinos, their bonuses and features to help players make better-informed decisions.
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