Beter and Playtech Announce Partnership to Improve Esports Offer

The company’s esports content will be available as part of the Playtech coverage and will be integrated into the platform. The company provides 35,000 events per month, which is one of the many reasons this deal has made the news.

There is ongoing demand for esports content and this deal represents this. It has a vast range of different events that will now be incorporated into the platform, and multiple markets are available for each of these events.

Gal Ehrlich, Beter CEO, was excited about what this could mean, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.”

That content includes up to 50 different esports tournaments a year, and the company can now meet the demand for more round-the-clock coverage.

The Beter company’s Chief Revenue Officer, Chuck Robinson, also spoke about the deal, “This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical and our content allows operators to unlock its potential.”

Beter has been making a lot of moves in the industry and earlier this year, they partnered with live data provider Grid to provide better data visualisation and real-time stats within esports.

Separately, the company has also signed a deal with Codere, which allows them to expand across Spain and Spanish-speaking countries. SportyBet partnerships in July 2024 also expanded the company into African betting markets.