New SBTech Casinos

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SB Tech We Know Sports LogoSBTech is a pioneering software provider in the sports betting industry, often conceived as a symbol of technical innovation. The company laid its foundation stone in Bulgaria in March 2007, and it has single-handedly created one of the most sophisticated sport betting platforms in Europe.

The brand has a profound presence over the holy trinity of entertainment, mobile, online and land-based platforms, and its content has been outsourced to both international and regional partners. As of 2018, SBTech operates in 15 highly regulated markets, spanning from Mexico to Argentina to Europe.

New Online Casinos offering games from SBTech 2024

The Story of SBTech

The company has connected several technological dots in the world of sports betting and has made huge contributions in empowering end-players.SBTech always had a customer-centric approach to its product development and has always delivered more than expected. This allowed the company to grow into a multi-national presence in the new casino industry as its products enjoyed universal popularity, across borders, for their innate simplicity and high rewardability.

One of the key milestones that the company achieved was a zero lag rate for all its sporting events. The lagging nature of sports betting was a notorious complaint during the early years of online sports betting, and it was companies like SBTech which helped bridge the gap between actual score and display.

Every giant tree was once a seed and SBTech was just an idea in 2007. The company started with a single office in Bulgaria, hoping to create a “highly adaptable and cost-effective” sports betting solution for the budding online gambling industry. Its vision was to integrate the disparate software providers into a unified platform, which would enhance competition and subsequently the game quality. This early idea of platform development, for easier distribution of casino games, was honed by SBTech and a few other companies.

These are the original first-generation platform providers and they helped catalyse tremendous growth for the whole industry. SBTech captured a sizable portion of sports betting in Europe by simultaneously aggregating gaming content for mobile, online and land-based platforms. It was one of the early adopters of HTML5 tech and is now rapidly moving on to futuristic platforms like Google’s Oculus Rift.

SBTech was never too far away from technology and it always invested in state-of-the-art platforms. This not only helped the bettors but also casino operators. Casino operators were provided with full control over their website, personalized to the last mile. Some features like voucher processing, player analytics, marketing space within games, multi-currency banking, cloud-based hosting and continuously updated dashboard, helped the company gain important clients like 10 Bet, Sazka, Aspire Global, Cherry, iSoftBet, Red Bet, Winmasters, and Roy Richie.

The casino operators helped take the SBTech brand to thousands of different platforms in Mexico, Bahamas, Argentina, Spain, UK, Denmark, Portugal, Romania, Greece, Azerbaijan, Italy and the Czech Republic. SBTech, with its headquarters in Bulgaria, now commands over 8 international offices, managing operations in 15 countries.

SBTech Portfolio

SBTech offers a feature-rich betting environment to its players and casino operators. The company’s flagship platform, the SBTech Engine, caters to 20000+ in-play matches a month and has 2000+ proprietary betting markets. The SBTech is a big boon for casino operators who are new to sports betting. SBTech gives operators full control over the player analytics, with sophisticated tracking and intelligent behaviour recognition systems. SBTech also offers lucrative promotions for the end users which provide an organic boost to the platform’s popularity.

It also has an easy cash-out feature, which allows partial cash out and bank my stake options. This helps in auto-calculating the balance with adjusted commissions. A major upgrade in the SBTech dashboard has introduced greater flexibility by having a Widget-Based API Solution, which lets operators create a truly personalized casino with the help of SBTech’s tech support.

You will get modern features like Feed Manager (which lets you control your data feed to suit your needs), Flexible Configuration (lets you select your odds, payouts, limits, risk profiles, etc.), Visualization Centre/Live Streaming (display stats, split-screen odds, scoreboards), and access to Fast Markets, which allows higher profit margins in 1 and 5-minute bet settings. All of these features and many more are astutely arranged in the SBTech dashboard, which is very easy to use than other casino management tools. For casino operators, SBTech is a haven of flexibility and technology, as it comes with a lot of adjustable features and has one of the fastest, lag-free, networks. After consolidating its position in the sports betting scene, SBTech started to focus on the iGaming industry with its Chameleon 360 platform, which provides more than 1500 casino games to choose from in Live Casino, Slots, Virtual Sports, and Table Games categories.

The slots and virtual sports of Chameleon 360 are provided by Microgaming, NetEnt, Play N Go, BetSoft, iSoftBet, Playson, Ainsworth Game technology and Gameplay Interactive. The Live Casino is backed by Evolution Games. The Chameleon 360 has ready-to-use regulations in 15 top markets, and a separate legal team to ensure that your casino dream faces no legal hurdle. The Chameleon 360 platform of SBTech aggregates 50+ payment methods, including SafeCharge, Paypal, Skrill, Neteller, PaysafeCard, etc. Chameleon 360 also supports peripheral services like KYC & Fraud Detection, Real-Time Risk Detection, CMS services and high-quality affiliate marketing, so you don’t have to micromanage things and you can finally focus on the macro-dynamics of operating a casino.

The peripheral services are provided by trusted and time-tested brands. KYC & Fraud Detection is managed by Callcredit, GBG, and Iovation, while in CRM services, you have options like Optimove, Dynamic Messaging, IBM’s Silver Pop, Return Path, etc. SBTech also provides omnichannel solutions for its retail developers. It has an R&D team focused just on creating and improving platforms, that are compatible across all channels. It boasts of “best-in-class UI/UX”, which provides a superior touch experience for retail outlets and a fully-centralized terminal management system. SBTech recently launched its Player Cards, which allows for easier check-ins, swifter banking, and loyalty points for end-users.

The highly integrated SBTech Infinity Account, lets users access the entire product range of SBTech’s retail and online solutions, under a single account. The company is in a very comfortable position to expand into more sophisticated products in all spheres of online gaming and online gambling. With its extended network and highly talented workforce, SBTech can be considered as the parallel of Microgaming and Net Entertainment in the world of sports betting. We naturally have great expectations from SBTech and hope that it spearheads many new trends in the sports betting scene of 2018.

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G. H. Moretto is the Editor at New and, also an expert in advertising and casino content with a passion for blackjack tables. He has managed research, content writing, translations and holds a degree in Social Communication with honours in Advertising, bringing to the table a decade of experience in the advertising and online gambling industries combined. Moretto was also directly involved in a Child Gambling project in the UK, which was discussed with several MPs to bring forward legislation changes to protect children. He has reviewed thousands of online casinos, slots and casino games and he definitely knows his way around bonuses, payment methods and trends. This casino enthusiast is an Editor at on a mission to reveal all the secrets of the industry with in-depth and unbiased reviews. Moretto aims to educate new and seasoned players about the risks and rewards of all new casinos, their bonuses and features to help players make better-informed decisions.

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