Novomatic to go live with PokerStars

Novomatic Gaming and Entertainment division take its content live with PokerStars, one of the largest and most successful gaming operators in Europe.

This Novomatic launch has initially taken place in Italy, followed by other major markets on the continent, including the UK, Denmark, Spain, Greece, and Romania.

A selection of the supplier’s top-performing titles is now available to PokerStars’ Italian players; these include the famous Book of Ra™, Dolphin’s Pearl™ deluxe and Lucky Lady’s Charm™.

The new, long-term partnership with PokerStars represents a significant deal for the provider since it takes its games to a larger chunk of the EU market. The ultimate goal for the software provider is to roll out its premium localised content with the top operators in multiple regulated European markets.

This PokerStars launch follows a period of solid growth for Greentube, with the supplier entering new markets in Europe, North America, Africa and LatAm.

David Bolas, Commercial Director at Greentube UK, said: “This is our first market launch with PokerStars, and it’s a thrill to be able to announce our debut with one of the biggest names in the iGaming world.

Its success in resonating with players across multiple markets enables us to significantly increase the reach of our content, initially in Italy, before hitting other territories across Europe. I believe this is only the start of what will be a long and mutually successful partnership.”

More about Greentube and Novomatic

Greentube is one of the oldest brands of game developers in the iGaming industry and carries with it the legacy and experience of more than 20 years of game development. It was acquired by the Novomatic group back in 2011, joining a much larger portfolio of games.


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