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New vs Established Casinos: What to Choose

New casino brands are launching all the time to compete with the classic brands, some of which have been around for decades now. Some casinos that allowed people to play, back in the 1990s, are still around today. This means that players are able to choose whether they want to go with one of the older and more established brands, or opt for a new casino brand.

There are loads of things to consider when choosing a casino, and in this casino guide, we’re focusing on some of the main decision-making criteria to help people choose the types of casinos they want to sign up for.

Welcome Bonuses

Welcome bonuses definitely play a part in people’s decision-making processes. If they are new to the world of online gaming, they may notice that pretty much every casino has a bonus of some description. This leads to players needing to look at which casinos suit them and provide the kind of bonuses they specifically want.

Welcome bonuses at casinos come in a few different forms, and it is fair to say that the newer platforms tend to provide a lot of different casino bonuses with creative criteria and benefits. This is a way for them to try and get players to pay attention and try their casino out rather than opt for what is seen as a safer option by some—playing at older casinos that have built a more established brand over the decades.

Some casinos even provide no-deposit bonuses. This means that for players to receive the bonus, they don’t even have to sign up and make a deposit. The more common way things are done is with free spins or matched deposits. If somebody deposits into their account, they may receive more money to play with as a bonus.

Some brands get really creative with the ways they welcome players, and they will try to get people to sign up for what they’re offering. The revenue in the whole of the UK casino industry is increasing, and part of this is due to the significant number of options people have for playing. The UK casino industry’s revenue has more than doubled in the last decade.

Prioritising Safety and Security

Safety and security should be their number one priority whenever somebody chooses to play at an online casino. There are instances of companies being less-than-reputable—some even set out to scam—but this is why the UK has a framework based on licensing. Licensing from the UK Gaming Commission is hugely important as a way for people to know that a casino has met their responsibilities and is totally compliant.

People should take some time to read up on a casino before they get involved. Reviews are an excellent way for players to check out other people’s experiences with a certain brand, and they can show whether a site has a good trust record of safety and security.

Payment options are, arguably, part of this. A lot of new casino brands are trying to provide different ways for people to pay. Most have now incorporated options such as Apple Pay, and some even opt for cryptocurrencies and other options for players. People are always trying to find more secure ways to pay, and casinos can take advantage of the fact that there are now many more security-conscious methods than when casinos first launched. Things like SSL security certificates also allow people to access the casino using encryption. Their personal details are safer than they have been previously.

New casinos can still have watertight safety and security. Still, there is probably a more pressing urge to do some research if you are thinking about depositing at a new casino. Checking out the licensing is a good way to ensure that the company has met the criteria of the Gaming Commission. Players can check via the Gaming Commission’s site to know which organisations have been through their licensing criteria.

Game Selection and Modern Features

New casinos are often looking to find a way they can stand out from the crowd. This may come from things like exclusive games or new and interesting features. Many casinos have moved to live casino options with a physical dealer on the other side of a video connection.

Modern features are one of the ways that new brands can try to compete with those that people have heard of for decades. Some UK bookmakers and betting companies are household names, but they may not have a reputation for always having brand-new technologies.

The thriving industry has also led to many different slot developers trying to make something different. This is particularly popular in slot games, which means new companies may try to offer exclusive titles that can’t be played anywhere else. This can help people decide if there is a specific game they want to play.

Usability and Compatibility

Usually, this is something that players don’t have to worry too much about. A lot of the different casino brands on the market have made it so that their casinos can be played on lots of different devices. Whether somebody wants to play on a mobile device or on a desktop or laptop, there are options on the market.

There is not much of a pattern here. Most casino businesses know the benefits of creating a site where people can play easily. Basically, the more obstacles there are to people playing, the more likely they are to go elsewhere and try a different casino brand.

Conclusion—New vs Established Casinos

While new casinos often go the extra mile to try to stand out from the competition, that doesn’t mean that the brands on the market that have existed for decades are falling behind. These established brands have an excellent track record (usually), are used to complying with the Gaming Commission’s standards and have a wealth of experience in what works for customers.

It is also worth noting that some established casinos launch new brands under the same umbrella, known as sister sites. It may be that a customer is effectively engaging with the same company either way.

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