Betsson Expands in Italy and Mexico

Betsson expands its operations in Italy and Mexico

This online gambling operator has now gone on to launch its online sports betting and iGaming operations in Mexico under its Betsson.mx brand.

Betsson had piloted its Mexican operations earlier this month and will now elevate its efforts by launching more commercial activities as well as boosting its presence ahead of the World Cup, which is due to take place in November.

The Mexican operations will now be run by Betsson’s Latam hub, which is based in Bogota, Colombia.

Jesper Svensson, the Chief Executive Officer for Betsson Operations stated: “We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population.

I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering”.

Betsson is also pushing its operations and presence in Italy by unveiling a new sports betting brand StarCasino Bet.

This latest venture has been created out of Betsson’s already existing online gaming-only site StarCasino brand. Betsson added that this new launch would allow it to grow its current brand’s positioning and help it engage further with its players

Stefano Tino, the Managing Director for Betsson Group Italy, added: “I am really proud to announce the launch of StarCasinò Bet, our new sportsbook, with which we intend to provide the best gaming experience and the best odds, strengthened by what we have achieved over the years. We are confident that through StarCasinò Bet, we will delight our customer base and sports fans even more”.

This popular Italian brand enjoys popularity in Italy, where it is considered one of the best online casino operators in the industry. This brand has won various awards, including the Best Customer Service award at the 2014 EGR Italy Awards and the Best Casino Operator 2019 at the EGT Italy Awards.